faytech North America’s EASY Shopper – Smart Shopping Cart
The perfect smart shopping cart solution for supermarket automation
New smart cart enhances retailers’ ability to engage with customers throughout the store visit by bringing the digital experience into the physical location. Features include cashier-less checkout, running tab of basket, instant sale notifications, synching of shopping lists, built in barcode scanner and interactive navigation.
As shoppers shift to e-commerce in droves during the pandemic, retailers with physical locations need a strategy to bring them back to their aisles. It is imperative for retailers to make the process of going through the store efficient, engaging, stress-free and enjoyable. To help retailers meet these goals, MetroClick/faytech, the creator of dynamic interactive digital experiences, is introducing the EASY Shopper Intelligent Cart solution to the United States and Canada.
Features:
- Children seat
- Battery (power supply) – Load cell (scale)
- Integrated camers
- Barcode scanner – Wi-Fi
- GSM (cellular)
- GPS
The EASY Shopper consists of an 11.6″ capacitive touch monitor and an embedded IPC. Both components are connected via an All-in-One USB-C cable and are integrated into an aluminum shopping cart with attached peripherals.
The EASY Shopper Benefits for Customers
It is the smartest in-store shopping experience which enables customers to manage the entire shopping process!
Save Time
It is Convenient
Save Money
It is Effective
The EASY Shopper Benefits for Store Managers
It is the most innovative in-store shopping solution with sophisticated technology and high user acceptance rate.
Reduce Costs Effortlessly
Fewer cashiers, more cashless payments and lower theft rate.
Better Customer Focus
More time available to dedicate to customer serivce.
Effective Use of Space
More space for promotions and enhancements.
Better day-to-day Business
Targeted promotions and improved price management.
The EASY Shopper Benefits for Retailers
It is the game changer of in-store shopping solutions with data, advanced analytics and comprehensive customer insights in a single solution!
Intelligent
Targets the right person at the right time by tracking the exact position of the shopping cart!
Focused
Advertisements based on the customer’s behavior.
Strategic
Promotional offers can be tailored to change behavior, to build brand equity and awareness.
Forward-Looking
Satisfying customer experience leads to new opportunities for growth and profit.
The EASY Shopper Features
Housing
The EASY Shopper consists of an aluminum housing which is both strong and light. Besides this, the complete cart is IP65-rated, making it water- and dustproof. A spray paint coating will finish the design of the cart.
Powerful CPU
The CPU of the shopping cart is real industrial, making it suitable for any environment! It is powered by the powerful Intel® Pentium® N4200 QuadCore CPU 4GByte RAM, 128G SSD and Intel’s HD Graphic chipset.
Operating System
There are different operating systems available to be used with the EASY Shopper, currently Linux Ubuntu or Windows 10 are the standard options. Software suits are possible upon discussion of the project!
Battery (power supply)
The cart can be very easily charged overnight using the 2-pin connector on the side. The battery pack within the cart has a lifetime of at least 18 hours, making it a suitable application for any supermarket!
Multi-touch LCD Screen
The EASY Shopper can be easily operated using a 10-point capacitive touch screen, edge-to-edge cover glass, with 7H and IK08 protection glass. Making the glass strong and robust! Besides this, the touch screen is optically bonded and has anti-glare surface treatment.
Wi-Fi
The EASY shopper has integrated Wi-Fi, in order to stay connected to the main hub and track all the statistics related to purchases, log-ins and any software problem that might occur. It is also the perfect method to implement software updates or change any internal settings using Wi-Fi.
GSM (Cellular)
This allows the shopping cart to stay connected at all times with the main hub. Even when the shopping cart is not in-range of the Wi-Fi. Especially convenient with stores having large parking lots!
GPS
In order to precisely track the position of each cart, there is a built-in GPS system. This will ensure the protection and safety of the shopping carts but also support the customers in finding their way around in the store itself!
Integrated camera
With two camera’s, one on the top and one on the bottom, it is so easy to track the exact selected products. This camera is perfect in combination with any product recognition software in the market, making this a true industrial 4.0 product!
Load Cell (Scale)
The loading cell accurately tracks the weight of each product which is loaded onto the cart with customizable options for bags, crates and any other packaging solution. This load cell is directly linked to the mainboard / PC to correctly track
each product.
Barcode Scanner
The barcode scanner allows an overall easy-use of the shopping cart for the customers. It allows the customer to scan the products, but also the codes in APPs or on customer cards.
Children Seat
The EASY Shopper is equipped with a children seat in order to safely position the child into the cart. The maximum weight for this children seat is 15kg, but can be customized to hold more on request.
The EASY Shopper Specifications
Embedded IPC part
- Intel® PentiumTM QuadCore N4200
- 4GB DDR3L non-ECC & 64 GB SSD
- Variety of connectors
- W-LAN connector
- Linux OS-support
Touchscreen Monitor part
- Edge-to-edge glass with silver aluminum frame
- 10-Finger-Multi touch capacitive touch panel
- 1920 × 1080 resolution over USB-C
- Optically bonded touch panel to LCD panel
- Anti-Glare Display (chemical etching)
- Complete IP65 protection
Official Product Launch Announcement
As shoppers shift to e-commerce in droves during the pandemic, retailers with physical locations need a strategy to bring them back to their aisles. It is imperative for retailers to make the process of going through the store efficient, engaging, stress-free and enjoyable. To help retailers meet these goals, MetroClick/faytech, the creator of dynamic interactive digital experiences, is introducing the EASY Shopper Intelligent Cart solution to the United States and Canada.
Already a big success in Europe, where it was developed by Pentland Firth Software GmbH, the EASY Shopper cart adds advanced mobile solutions such as self-scanning and interactive displays to the modern shopping wagon. With EASY Shopper, the customer shops without having to repack, can skip waiting in line at the checkout, gets personalized promotions and messaging, can quickly get help and always sees exactly what she has purchased. EASY Shopper has been operational for more than three years at a leading European retailer and has increased customer revenue by 11.6%, freed up 50 % of the cashier staff to support the customer on the shop floor and lowered theft rate by 60%.
“Everything about the EASY Shopper cart is designed to build interaction with customers — from the synching of the shopping list from your phone to the cart or using your phone as an enhanced scanner, to the customized displays that draw on shopping behavior to make the entire process as productive and enjoyable as possible,” said Taylor Miller, Partner and COO at MetroClick/faytech NA. “In short, EASY Shopper really brings the online experience into the store.”
Among the many benefits of the EASY Shopper cart are cashier-less checkout, running tab of basket, instant sales notifications, synching of shopping lists, built in barcode scanner, interactive map of the store and more. Each of these functions also help the retailer collect analytics that enhance the performance their marketing and merchandising operations.
“The success our retail partner in Germany is enjoying with EASY Shopper, which includes larger basket sizes and increased store loyalty, can be easily replicated in North America, as customers’ needs are very similar on either side of the Atlantic – they want to get value from the retailer and they want to feel engaged with the store,” said Frank Heinrich, CEO of Pentland Firth Software GmbH.
About MetroClick/faytech NA
MetroClick/faytech NA merges hardware manufacturing capabilities and an in-house software development team to create the highest levels of digital communications functionality, customization and versatility. The company helps companies in a wide range of industries tell their unique stories to their customers to create engagement and boost brand impact. From retail and hospitality to stadiums and financial services institutions, MetroClick’s team has the expertise to help create desired customer experiences one touch at a time. More information is available at https://www.metroclick.com/ and https://www.faytech.us.
